Hundreds Protest Departure of Encino Barnes & Noble
Residents demonstrate at Ventura and Hayvenhurst to urge the store to stay and not be replaced by a CVS.
Hundreds of people swarmed the corner of Ventura Boulevard and Hayvenhurst Avenue Sunday morning to protest the departure of Barnes & Noble, the only bookstore in Encino.
Barnes & Noble has decided not to renew its lease at the Encino Marketplace and will close at year-end. The location will then be turned into a CVS Pharmacy.
"We want a bookstore, not another drugstore!" residents chanted.
They said that there are more than 20 pharmacies within a two and a half mile radius of the Barnes & Noble location.
"This isn't even my neighborhood bookstore," said Vicki Abelson, an author and founder of Women Who Write. "But this one bookstore services five neighborhoods. There's a CVS to service every five homes. There's something wrong with that equation."
Protest organizer Robin Permaul said Barnes & Noble is a literary and cultural center for Encino residents. Permaul decided to set up a Facebook group three weeks ago to allow disgruntled residents to vent their frustrations. More than 2,000 people have joined it.
At the protest, Permaul gathered her troops on the street corner and made several public pleas.
"To Barnes & Noble, please don't give up on this location as you've awoken the neighborhood," she said. "You are important to us as a community and we hope to hear your response to our support."
"To CVS, you are not welcome here. Period," Permaul said as protesters cheered. "We are prepared to oppose your application for a liquor license and, if necessary, to boycott the store."
CVS' director of public relations, Mike DeAngelis, said the lease has already been signed. It's a done deal.
Still, hundreds of people signed petitions to oppose CVS' liquor license at Sunday's protest. Members of the Facebook group have also sent letters to Encino Marketplace owner Caruso Affiliated and Councilman Paul Koretz.
Rumors have been buzzing that Barnes & Noble didn't renew its lease because Caruso Affiliated tripled the rent.
"The truth is that they have decided to close their Encino store," Rick Caruso, CEO of Caruso Affiliated, wrote to the Facebook group before the rally. "Last year we reduced their rent to encourage them to stay open, nonetheless, in the end they decided to close due to a lack of sales at this location."
Protestors said they want Barnes & Noble executives to know the Encino Marketplace location is needed in the community, even if it has to downsize.
Calls for comment to Barnes & Noble and Caruso Affiliated headquarters were not returned.
"This will change the dynamics of the community. It's important [to save Barnes & Noble] for our children and schools and it's important for the social life here," Encino resident Stephen Liss said. "This intersection is the main meeting place. I always run into friends when I come."
Rachel Mostow and her four children also said they frequent the Encino Barnes & Noble. "Instead of toys, we buy books. We buy gifts for other kids," Mostow said. "People shop here a lot."
Children drummed and parents marched with their homemade posters. Nobody knows whether Sunday's protest will stop the store closure, but organizers said they are proud of the community support and will continue the fight.
"It takes people like this to save what they need," Encino resident Stephanie Walsh said. "We teach our children that if they want to make the world a better place, they need to stand up for themselves and take action."
trojan2002
7:23 am on Monday, October 18, 2010
This is the story of 100 people holding on to the past, and protesting the WRONG people.
I buy a book every 4-6 weeks from that BN, and I seldom had to stand in line. It's the same at every bookstore though. The # of actual bookstore shoppers has dropped every year while the # of online sales has rocketed.
The times have changed. A 30K Sq Ft store does not produce the necessary income.
And the people blaming Caruso need to think. That shopping center would be better off with a BN not a CVS. A BN supports the restaurants there. A CVS puts pressure on the already difficult parking situation.
The villain in this story, other than those that treat BN like a library, Ron Burkle. He pursued Bn with a vengeance. Distracting the company from it's core objectives, and diverting operating funds to legal expenses and proxy fights.
The way I see it, Burkle is being overlooked because he's a liberal supporter similar to Soros, while Caruso is a pro-business Republican. In this town, all protests are political.
Lauren Rosenblum
12:43 pm on Monday, October 18, 2010
You make a good point, Trojan2002. On a national level, billionaire investor Ron Burkle sued Barnes & Noble over its shareholder rights plan that limits individual stakes to 20 percent. Burkle owns 19% of Barnes & Noble's shares, but wanted to acquire as much as 37% of the company this year. While Burkle isn't directly affecting the Encino location, the lawsuit he fought may have indirectly affected the funds and attention needed to maintain this store.
But at the local level, the parties at the table are CVS, Barnes and Noble and Caruso Affiliated. As you mentioned, concerns about parking and restaurant support have also been raised by these Facebook activists.
Lauren Rosenblum
2:57 pm on Monday, October 18, 2010
Interesting tidbit emailed to me from Joshua Bilmes:
"I'm literary agent for Charlaine Harris. Alan Ball doesn't remember for sure, but from what he's told me I think this may be the B&N where he found her DEAD UNTIL DARK, leading eventually to True Blood for HBO."
Steven W. Booth
12:51 am on Thursday, November 11, 2010
This is outrageous. I am a local business owner (http://www.gosmultimedia.com/) and I rely on this store for books I need faster than Amazon, for book signings for my writer clients, and as a meeting place to conduct business. I don't use the CVS we have. Why would we need another one? I'll be there at the rally tomorrow November 11, 2010 at 4-5pm videotaping and interviewing protesters. Hope to see you there.
Michael Shaw
2:21 pm on Monday, January 31, 2011
We all are aware that Barnes and Noble was being used partially as a library for Encino and surrounding neighborhoods. Unfortunately in our capitalistic society, money and profit rules! Some companies take the extra step to fulfill their social responsibility to improve their business image, but not any of the parties involved in this case. I think one of the options is to start a fund raising event and subsidize the rent for Barnes and Noble while we protest 1- the liquor license and 2-any substantial rent increase by Caruso. We should encourage Mr. Koretz to get involved as well.
The City could pay partial rent for an area in the store to be used as a reading area to substitute as a partial Encino library. It is much cheaper than building a new one with the current budget crisis.