Residents Again Protest Closing of Barnes & Noble
This time, they accuse property owner Caruso Affiliated of being greedy.
Encino parents and children waved signs, banged drums and swarmed the corner of Ventura Boulevard and Hayvenhurst Avenue Thursday afternoon to protest the departure of Barnes & Noble.
When its lease expires in December, Barnes & Noble will be leaving the Encino Marketplace, which is owned by Caruso Affiliated, whose CEO is Rick Caruso. The developer will be bringing in higher-paying tenant CVS Pharmacy.
"[We're protesting] to show [Rick] Caruso that choosing extra profit over our community is unacceptable," said Robin Permaul, the protest's organizer. "We will hold him accountable for taking away a profitable neighborhood bookstore and valuable asset to our community."
It was the second protest organized by the Save our Encino Barnes & Noble group, which now has more than 2,900 people who have joined its Facebook page. Passionate residents have also filed protest forms with the Alcohol Beverage Control office, and are tirelessly calling Caruso Affiliated with complaints.
Watch the video to see how Encino residents "want a bookstore, not another drugstore."
T L C
4:56 pm on Friday, November 12, 2010
Talk about entitlement. There's a Borders less than three miles away, and public libraries in both directions.
Rick Caruso is not running a charity. If he were simply greedy, he wouldn't have LOWERED the rent for Barnes & Noble last year. But that's exactly what he did. If he were only concerned about money, he would have put CVS in that location three years ago when they first approached. Instead, he charged BELOW market rent, but maybe he can't anymore. He has employees. Board members. Stakeholders. I doubt he sits up on a hill, rolling around in dollar bills and the tears of poor people.
This isn't a movie where the evil developer is twirling his mustache while the kids stage a dance-off to save the community center. This is a BUSINESS. It's called Encino MARKETPLACE. If this truly is your "literacy center" and the cultural heart of Encino, then I feel sorry for you. You want a gathering place? Don't expect someone else to foot the bill for it or charge below fair market rent just because you like taking little Conor to storytime. Open a reading room. Cultivate community and build culture in your neighborhood in a location NOT centered around commerce. Take your kids to the library - it's a FANTASTIC place.
I like the store (and actually bought quite a bit there), but Barnes & Noble is not the little guy, or the underdog. They forced many small booksellers out of business years ago. To think that people are now marching in their name is amusing and bizarre.
Febloxy
1:47 pm on Saturday, November 13, 2010
Many have predicted that bookstores are heading towards extinction. Fighting against that is not an indication that a group is entitled or spoiled. You characterize Encino residents with highlights, UGG boots and Starbucks cups in the same cartoonish way you depict Caruso twirling his mustache and rolling around in his money. If this protest was occurring in an impoverished area and you saw kids holding picket signs fighting to save their only bookstore, would you scoff? Encino residents are generally affluent and quiet. It's nice to see Americans fighting for ANYTHING these days... and books, literacy and the desire for locations that enhance a feeling of community in this era of internet isolation are things worth fighting for. You want to support causes like Haiti? Great. Do it. Just don't bitch at Encino for standing up for something that's important to them.
David Goffin
11:12 pm on Friday, November 12, 2010
To " TLC"
I am not sure how to read your comments. Before I suggest some conclusions, let me state the following:
1. In our very busy world, if you have a bookstore that is used for children's storytelling, community chats, book readings and signings, and gift buying, 3 miles away is a world away. I don't think you get the sense of community we have.
2. Caruso never lowered BN's rent. He did not increase it in 2009. There is a difference.
3. No one called the books store a cultural center. Please! The point is BN was seen as a valuable part of our community. We met there, bought there, traded ideas there, spent family time there.
4. No one is so naive to characterizet BN as the "little guy" in this fight. But versus ANOTHER nameless-faceless-inert drug store corporation and a very wealthy developer who never loses the chance to say how important book stores and community are, BN is our horse in this fight and we're okay with that.
5. No one is anti-business here. But we don't like how this decision was done fairly secretly by the Council and Caruso. It's that part of business and profit we don't like.
I could go on knocking down your ideas. But here's the kicker: I suspect you might actually be directly linked to one of the business interests involved, given your fairly one-sided vitriol. I'm a father, husband, community volunteer, local business owner and resident of Encino. Who are you?
T L C
8:34 am on Saturday, November 13, 2010
I'm glad you were able to figure out how to read my comments.
1. I do understand community, so I also understand making do (especially when you are blessed in so many other ways). This is not post-quake Haiti. Encino residents have tremendous access to books and culture, and many options available to them. We may just have to drive three miles. Oh, the horror.
2. Do you know the full story? All the facts? You have spun rumor and gossip into lore, and are now repeating it as fact. Kanye told me Rick Caruso doesn't care about black people. (See how easy that was?)
3. Yes, people on your Facebook page did, in fact, refer to that marketplace as a cultural center, literary center and community center. Read.
4. CVS is neither nameless or faceless. Their name is, um, well, CVS. You have all the contact information for the people running that business. You may even succeed in keeping them out. But they are just another corporation. Like Barnes & Noble. Like Caruso Affiliated. You've simply chosen one corporation's interests over another. Hardly a bedtime story.
5. You are most definitely anti-business. Further, the Council meets publicly every month. This was done openly, and unopposed by B&N.
My only link to the businesses involved is as a patron. Why are you so interested in who I am? Gonna put some picket signs into the hands of more toddlers, show up with your UGG boots, Starbucks cups and iPhones and protest me? You folks love free speech...when it goes your way.
Jody
11:48 pm on Friday, November 12, 2010
It is as simple as this.. We want a bookstore, not another drug store! We like having a place to read, buy books, magazines, gifts, music, have book signings and readings. We love story time with our kids and toddlers... B and N is a destination for many people. Their sales have not been down... Why did Mr. Caruso feel the need to mislead us about that? Why did the Encino council not see the problem that they would cause by approving such a move? Not only are we angry about the B and N leaving, we are furious about what will be replacing it, AND most importantly we feel cheated by a leadership council that does not have our community's best interest in mind. While we would really like is for B and N to stay, we understand about business decisions too. Find a business that would allow our community to thrive... without the redundancy of another drug store or super market.
T L C
9:26 am on Saturday, November 13, 2010
So you're proposing the Encino Neighborhood Council should not have approved the conditional use permit, therefore showing preferential treatment to one business over another? Then when they get sued, which costs a ton of money, and the Council gets disbanded, where are we left? The fact is, the ENC couldn't have done anything different. They can't prevent businesses from doing business...legally!
Barnes & Noble is a fun place, but they can't afford fair market rent. Sad state of affairs, but it's the way it is. Caruso Affiliated doesn't owe Encino a bookstore, or a gathering place, or your child's literacy. And community culture shouldn't be left to a developer to figure out.
Febloxy
1:18 pm on Saturday, November 13, 2010
The ENC shouldn't have approved the conditional use permit on the grounds that Encino is already over the limit for liquor licenses in the area. David Deason, VP of Development @ Barnes & Noble publicly stated that they were paying a seven figure rent last year, which, in this economy IS a fair market value. Go check. However, they couldn't pay what CVS is offering. You're right, Caruso doesn't owe Encino residents anything. The anger directed at Caruso stems from A) his claim that Barnes & Noble chose to leave due to lack of sales. Later Deason clearly stated that was untrue, and B) Caruso spews about his respect for the needs and wants of community on his website: http://www.carusoaffiliated.com/companyProfile/approach.shtml
"Create a partnership with the community: We believe in creating a true partnership with each community we develop in. By working hand-in-hand with the local homeowners, we build town centers that are specifically catered to the individual needs of a community. By including the community in the process, we give residents a sense of pride and a genuine feeling of ownership." Excuse me? C) Finally, Caruso has announced that he might be running for Mayor. Again, an indication that perhaps he cares about the needs/wants of communities? You'd think. Yet, someone who forces out a community's only bookstore to put in yet another drugstore in an area already teeming with pharmacies isn't quite something he can brag about come election time.
T L C
1:46 pm on Saturday, November 13, 2010
A seven-figure rent may sound like a large number to you and me, but it's lower than fair market for that property. How do I know? ANOTHER TENANT IS WILLING TO PAY MORE. End of story.
Barnes & Noble IS leaving because of low sales - in the AGGREGATE. Google it. Their numbers are PLUMMETING thanks to online outfits and e-readers. If Barnes & Noble were doing bang-up sales, they could afford ANY increase in rent. Heck, THEY could afford to foot the bill so you guys could have a place to hang out. And that's what you're all intent on here - someone else covering B&N's shortfall for your own personal gain.
Though that is a lovely mission statement, I will restate my opinion - it's not the duty of developers to cultivate your sense of community. If they are responsible they won't put a strip club next to a church or school. But if they do, you can fight it. And they probably won't get much done on future projects.
This is our community's only bookstore, true. But does Tarzana have one? I don't think they do. We live in very small communities. We can't always support a bookstore. As far as I know, Encino doesn't have any museums, either. Sometimes you have to share. Sometimes you have to ride your bike a couple miles to the closest bookstore. This is why people in L.A. don't actually commune, and why the outside world thinks we're nuts. You can't drive three miles to Borders? Do you hate the folks in Sherman Oaks that much?
Febloxy
2:12 pm on Saturday, November 13, 2010
And I will restate my opinion as well: Caruso doesn't owe Encino anything... I said it above and I'll say it again, because you so much enjoy pointing this out. You're right. He owes Encino nothing. Get over yourself. He has a right to do what he wants and Encino has a right to let him know that they, as a community, are unhappy about it. IF CARUSO DOESN'T GIVE A CRAP ABOUT WHAT ENCINO WANTS, HE SHOULDN'T CLAIM THAT HE DOES. End of story.
And I'll repost the same reply to you on the LAist article:
Many have predicted that bookstores are heading towards extinction. Fighting against that is not an indication that a group is entitled or spoiled. You characterize Encino residents with highlights, UGG boots and Starbucks cups in the same cartoonish way you depict Caruso twirling his mustache and rolling around in his money. If this protest was occurring in an impoverished area and you saw kids holding picket signs fighting to save their only bookstore, would you scoff? Encino residents are generally affluent and quiet. It's nice to see Americans fighting for ANYTHING these days... and books, literacy and the desire for locations that enhance a feeling of community in this era of internet isolation are things worth fighting for. You want to support causes like Haiti? Great. Do it. Just don't bitch at Encino for standing up for something that's important to them.
Jody
3:17 pm on Saturday, November 13, 2010
Encino does have a museum... and by the way, if you look up Encino, a picture of B and N is in the gallery of places of interest...